![SAGE Business Cases - FC Bayern München Goes Social – The Value of Social Media for Professional Sports Clubs SAGE Business Cases - FC Bayern München Goes Social – The Value of Social Media for Professional Sports Clubs](https://pltfrmrsrcs.sagepub.com/sk/images/fc-bayern-munchen-goes-social-value-social-media-pro-sports-clubs/10.1057_9781529700657-fig6.jpg)
SAGE Business Cases - FC Bayern München Goes Social – The Value of Social Media for Professional Sports Clubs
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from right: Joshua KIMMICH (FC Bayern Munich), action, duels versus Timo BECKER (FC Schalke 04). Soccer 1st Bundesliga season 2020/2021, 18th matchday, matchday18, FC Schalke 04 - FC Bayern Munich 0-4 on
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Carlo Ancelotti (FC Bayern Munchen - FC Bayern de Munich) during the UEFA Champions League, Group B football match between Paris Saint-Germain and Bayern Munich on September 27, 2017 at Parc des
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